Healthy Animals 4Ever · Store redesign · United States
Conversion up 39%
Shopify's average order value, Online Store only. Before: 23 March to 26 April 2026. After: 17 August to 20 September 2026. Five weeks each, on fewer orders. Not a test.
What was wrong
Italian shoe brand P448 was founded in 2014. It creates forward-thinking footwear inspired by communities of artists, athletes, musicians and changemakers.
The shoe maker wanted its site to mirror P448’s ethos for breaking the barriers of fashion, with a unique, diverse and uncommon design that is still unquestionably functional and aligns with its physical stores.
Increasing brand awareness through story-telling was also an essential part of the brief, with a flexible homepage structure to offer innovative editorial and shoppable modules, with animations and interactive components playing key roles.
The shoe maker wanted its site to mirror P448’s ethos for breaking the barriers of fashion, with a unique, diverse and uncommon design that is still unquestionably functional and aligns with its physical stores.
The Challenge
Italian shoe brand P448 was founded in 2014. It creates forward-thinking footwear inspired by communities of artists, athletes, musicians and changemakers.
The shoe maker wanted its site to mirror P448’s ethos for breaking the barriers of fashion, with a unique, diverse and uncommon design that is still unquestionably functional and aligns with its physical stores.
Increasing brand awareness through story-telling was also an essential part of the brief, with a flexible homepage structure to offer innovative editorial and shoppable modules, with animations and interactive components playing key roles.
The shoe maker wanted its site to mirror P448’s ethos for breaking the barriers of fashion, with a unique, diverse and uncommon design that is still unquestionably functional and aligns with its physical stores.
The Solution
Italian shoe brand P448 was founded in 2014. It creates forward-thinking footwear inspired by communities of artists, athletes, musicians and changemakers.
The shoe maker wanted its site to mirror P448’s ethos for breaking the barriers of fashion, with a unique, diverse and uncommon design that is still unquestionably functional and aligns with its physical stores.
Increasing brand awareness through story-telling was also an essential part of the brief, with a flexible homepage structure to offer innovative editorial and shoppable modules, with animations and interactive components playing key roles.
The shoe maker wanted its site to mirror P448’s ethos for breaking the barriers of fashion, with a unique, diverse and uncommon design that is still unquestionably functional and aligns with its physical stores.
The shoe maker wanted its site to mirror P448’s ethos for breaking the barriers of fashion, with a unique, diverse and uncommon design that is still unquestionably functional and aligns with its physical stores.
The shoe maker wanted its site to mirror P448’s ethos for breaking the barriers of fashion, with a unique, diverse and uncommon design that is still unquestionably functional and aligns with its physical stores.
The Results
Italian shoe brand P448 was founded in 2014. It creates forward-thinking footwear inspired by communities of artists, athletes, musicians and changemakers.
The shoe maker wanted its site to mirror P448’s ethos for breaking the barriers of fashion, with a unique, diverse and uncommon design that is still unquestionably functional and aligns with its physical stores.
Increasing brand awareness through story-telling was also an essential part of the brief, with a flexible homepage structure to offer innovative editorial and shoppable modules, with animations and interactive components playing key roles.
The shoe maker wanted its site to mirror P448’s ethos for breaking the barriers of fashion, with a unique, diverse and uncommon design that is still unquestionably functional and aligns with its physical stores.
The shoe maker wanted its site to mirror P448’s ethos for breaking the barriers of fashion, with a unique, diverse and uncommon design that is still unquestionably functional and aligns with its physical stores.
